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May 4, 2023
In America, we dread and avoid lines. If there is a line for food, the food is almost always overrated, and we should never get in it. Airport security has a...
Oh, neat
May 2, 2023
We are all desperate. New product categories are never enough. Technology must distend, blob-like, across all of civilization. In our frantic desire to find...
In & out
April 28, 2023
You know, vaguely, the dinner party line: did you know 7-Eleven is amazing in Japan? And yes it is, of course it is. Japanese 7-Eleven, which I beseech you...
Wait for one
April 26, 2023
When I first got Basil, I would speak vaguely of the sort of dog I wanted: black, around 50 pounds, a shelter mutt goofball. Nobody could visualize this....
Meow full
April 24, 2023
Of course this happened at a conference. Of course. You are provided several community-building activities, told to choose one, and it is going to be Meow...
Bar Generic
April 21, 2023
How much fruit juice can you get away with? Is 5% an ABV you can find yourself agreeing with? What is the purpose of using spirits at all if they’re not even...
Clothing rules for 2023
April 11, 2023
On the plane to Tokyo, I threw together some rules for clothes I buy, because I knew that Japan is both the best country for retail on the planet and they...
Won the travel lottery, here’s a whole city
April 6, 2023
One of the things I’m really good at, and probably one of the reasons that text works as well as it does, is recommending stuff. Nothing really lights me up...
Soft power, minimal form
April 4, 2023
The tl;dr: there was a streak of design-y minimalism in clothing in the Western world for a couple of decades, thanks largely to Apple and tech. Then we...
Hachi selfie, take four
March 27, 2023
Hachi was an extremely loyal dog, owned by a professor in Tokyo. Every day the professor would go to Shibuya Station, and Hachi would wait until the...
The shrink
March 20, 2023
I’d like to expand on a post that I saw recently & wrote about in last week’s letter, because I think it’s important, and it seems to have resonated with at...
You have eight seconds to step into the batter’s box and start reading this text
March 16, 2023
“Baseball is boring.” “It’s slow.” “You just drink beer and barely pay attention to the game.” I know. I suppose this makes it different from other sports,...
Casual dress for formal weather
March 14, 2023
A text reader recently asked me what one uses to bike in the winter. If you live in a warm climate, you may allow this text to wash over you, smug in the...
Three nothing
March 10, 2023
I got curious one day about soccer. I know Marseille’s team is a big deal; I know they play during winter. So I looked up their schedule, and found that they...
It gives me no pleasure to report that the men are arguing about JavaScript again
March 8, 2023
Lately, there has been a debate about, god help us, JavaScript. (This summarizes it.) This happens every so often. In this text, I’ll be writing a little bit...
The technodangle
March 6, 2023
Most carry decisions make practical sense. You are schlepping. The city acts without apology. Things should be lightweight, deft, scalable for complexity....
The world's only gin
March 3, 2023
I went back through the whole archive of text to see if I had written anything about Nordés, which is perfect, and it turns out I had written precisely one...
Today in things I can't believe I am doing
March 1, 2023
Okay, so (slaps table) here’s the deal. The last time I went to Japan, I got detained three times at Haneda on the way back because there was apparently a...
Tolerate it
February 27, 2023
Adam is onto something here, and I replied, twice. Go read all of that. Even the other replies are pretty good! Who can even say that, goodness.
Text text
February 23, 2023
Store Design preorders open in a week, and I am mostly terrified about it, for all of the regular reasons and a few non-regular reasons. Here is one of the...
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