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The Brand and not The Brand

Premium post · December 10, 2024

There is a category, within the category are a bunch of brands, and one of them is The Brand. You know some examples of The Brand. The Brand is overpriced to...

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Yeast tamagotchi

December 6, 2024

You’re handed the starter by someone who later confesses to being antivax, is called in, then called out, then banned. Presumably there are no viruses in the...

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Fruit salad stimulant, as a treat

Premium post · December 2, 2024

So when you make coffee, you start with a cherry, remove the pit, end up with a green bean, and then ship that to a roaster. Between the removal of the...

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Dopp, again

November 26, 2024

The human I’m dating has begun following these, and someone else just signed up because of a post I wrote 400 years ago about my dopp kit. Materially...

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How to do nothing

Premium post · November 22, 2024

I’ve been spending the past couple of weeks protecting my field. This has involved removing something like 9/10 of the contacts from my phone, going...

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The sun blinked

November 15, 2024

Last year, I wrote some text about Shohei Ohtani. I tried to make it clear why this person is important, and why sports’ general penchant for hyperbole is,...

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Hope & not hope

Premium post · November 11, 2024

On November 09, 2016, I mauled enough dumplings to stun a yak and trundled my hollowed-out psyche two miles west to watch Nicolas Jaar tour one of the...

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Intermission text (almost over)

November 5, 2024

Intermission is going well. It’s been a month. I’m grateful for your patience. It won’t be much longer. I’m done many things with text, and you have seen...

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Finding ideas v. writing about them

Premium post · October 9, 2024

Contrary to popular opinion, I don’t always just sit down here and write stuff. I’m often hard up for ideas, staring at the blank page like anyone. In...

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America’s Team

October 7, 2024

Intermission began and so did October baseball. I’ll write about the former in a little bit, but for now you need to know about America’s Team. In 2015, the...

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They all said the concessions would be better, and they’re not wrong

Premium post · September 27, 2024

Well, well, well, look what we have here. A few weeks ago I summarized baseball for you, and one thing I stated is that the Chicago White Sox, shockingly a...

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The price isn’t the price

September 24, 2024

I was in Paris during Fashion Week – I know, I know – and the whole town, unshockingly, was popping. I poured myself out of an airplane into my Airbnb,...

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In person, not optional

Premium post · September 20, 2024

One of the darker moments in Draft’s history involved a prospective client who ran a fragrance brand, who kept talking about how challenging it was to smell...

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Snow Leopard intermission

September 16, 2024

15 years ago, noted computers company “Apple” released an operating system that they proudly touted as having no new features. Instead, they focused entirely...

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They’re writing about travel adapters, which is maybe cursed, but we kind of have to do it so let’s at least try to make it entertaining

September 12, 2024

Now that we have, as a society, moved on to USB-C, it is time to discuss travel adapters. Of course, the power adapter must be exclusively USB-C, because we...

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Say design without saying design

September 10, 2024

We wrote twice about the Kaweco, cursorily, and now it’s time to go deep into the text with it. Kaweco is a weird brand. It’s now owned by a big...

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Unfortunately, the cake isn't made out of bear

September 6, 2024

Well, it only took 190 years, but someone finally decided to make a cultural artifact about the city of Chicago. There’s a TV show called The Bear, and I...

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National union

September 4, 2024

Like any creative person, I sometimes sit down to a blank window and wonder what to write here. And then, like a bolt of lightning: Illinois has decided to...

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What to do when your flight is eternally delayed

August 29, 2024

You know the rain will pass because you have a radar app, but it’s going to take five and a half hours, so your flight is delayed by five and a half hours,...

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Front pocket

August 27, 2024

You wear it on the front, see, under your jacket, like you’re a paranoiac kangaroo. It is as oddly shaped as your body is, and it is thin, so you can really...

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