Endgame/no endgame
What a completely normal website. Sometimes I find correct articles or ideas, but rarely do I encounter any normal, regular websites anymore. Look at it! Filled with random stuff that has no reason to be there. Crafted. Fully art-world-encoded. No apologizing for what it is. No ads or tracking Old, evergreen stuff, well cited, random background music, terms like “klew" that make you feel like you’re in a cult. Tab away for a while and a weird swirl of Art Institute paperweights or something pops in.
There is a mailing list but, alas, no RSS. (Nobody’s perfect.) Works on mobile, too, which is something of a miracle. The interface is simple but the stack is not. Copyright is almost certainly violated. Probably nobody cares. UbuWeb is out there, you know? This is nothing compared to that or the million of spots that are devoted wholesale to piracy. This is arranged.
There is merch, probably to keep the lights on. Fine.
Nobody is credited. Only 16 posts as of press time. Presumably there’s the intention to fill this out more, to create a full library, something that is more of a total worldview. I’m excited to see what comes of it. An endgame? No endgame, right?
You wonder who’s behind it. Not much is ventured, on the web or on social media, which is probably the point. A Queens screenprinter does the shirts & hats. Their website looks suspiciously familiar. Check them on street view and it literally looks like a disused deli.
The internet needs more weird, wildly unprofitable stuff, always, but especially now. Here’s one.