April 4, 2023

Soft power, minimal form

The tl;dr: there was a streak of design-y minimalism in clothing in the Western world for a couple of decades, thanks largely to Apple and tech. Then we experienced fractal societal collapse, and now people wear bulky coats, maximalist graphics, over-the-top couture-grade statement pieces, etc. This is armor, a way of ruggedizing, the clothes equivalent of everyone buying an SUV. You are at least loosely aware of this trajectory. We are here now.